Johnnie Walker Blue Label Ultra Secrets
Johnnie Walker Blue Label Ultra Secrets
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Within our quest to the lightest bottle attainable, we took our vision to the team of specialist glassmakers. Discovering designs and glassblowing strategies to minimise glass usage without having compromising durability.
True financial savings could be challenge and products dependent, but in general, impartial research present that, all else equal, For each and every gramme of glass lessened Which means above half a gramme fewer carbon emissions in generation.
Diageo’s experimented with sustainable packaging just before—a 90% paper bottle for its Johnnie Walker Black in 2024— but Ultra’s new bottle is definitely the suggestion from the spear for glass—specifically for firms wishing to promote in Europe.
Aroma: Deep waves of dried fruits, antique oak, and refined smoke with whispers of dim chocolate and florals
We hope that our discoveries could have a good impression inside the broader market and assistance find out new possibilities for lighter, decreased carbon packaging options.”
From peaty whisky to fruity whisky, lean on our specialist insights to find the entire selection and character of various whisky flavours.
In conjunction with exterior glass makers, the manufacturer rethought all aspects of how the bottle is developed, produced and transported: from hand-blowing the glass, to using a teardrop form which, for The very first time at any time, intended reforming the enduring Johnnie Walker square bottle.
Of course—this collectible version might be requested on the internet and delivered securely in your door with signature confirmation.
With fewer than 888 bottles released globally, each bottle is individually numbered and offered inside a luxury collector’s situation.
We are in this article everytime you're all set to take the plunge with Johnnie Walker and discover cocktail recipes, new merchandise launches and the latest from our environment of whisky.
The technical troubles that lightweighting offers led us to incorporate different style and design and production requirements that we couldn't have get more info envisaged In the beginning of our journey; through the need of a tear fall shape which We have now moulded to even now mimic the iconic sq. type of Johnnie Walker bottles, to your addition of a protecting cage to allow for your round foundation, as well as the hand-earning and filling of every individual bottle in order to avoid damages in production.
Diageo has submitted filings to own its granted United kingdom Patent No. GB2616831 B endorsed as licensable of ideal on the UKIPO patent register, and interested events are invited to request a regular royalty absolutely free, non-special licence from Diageo.
Aroma: Deep waves of dried fruits, antique oak, and refined smoke with whispers of dim chocolate and florals
In whisky packaging, luxury typically signifies weighty—Consider thick bottles with significant stoppers that double as trophies with a shelf. Johnnie Walker hopes to upend that thinking and embrace the notion that lithe is luxurious.
This is the one particular-off bottle for now illustrating the artwork from the attainable, like a structure experiment and redefining lightweight as luxurious. We will go on to apply these learnings over the wider Diageo array.
Liquid Mild enveloped website visitors inside of a mesmerizing interplay of light and shadow, with shifting gentle passing by glass sorts and projecting sophisticated designs on to white partitions.
Johnnie Walker got down to progress the spirits market by experimenting with lightweight glass for its luxury whiskies, inspired via the craze toward 'sensitive' as an alternative to 'large' luxury. The end result was the Johnnie Walker Blue Label Ultra bottle, weighing just 180g without the closure.